You’ll never believe what happens when Billboard and Jason Lipshutz publish a horseshit story about American Idol (PS I tear their premise apart)
BILLBOARD.COM – How does ‘American Idol’ battle falling ratings and a lack of innovation? By starting fresh… next decade. On the same night last week that Fox’s hip-hop soap opera Empire debuted to stellar ratings, another Fox empire, American Idol, continued to slowly crumble. The once-mighty Idol pulled a 3.1 rating in the coveted 18-49 demographic, a new low for a season premiere, and down from the 4.7 rating from last year’s premiere. Empire, an expensive new drama, actually pulled in more viewers than the one-hour premiere of its 14-year-old lead-in. The dip was far from shocking: last year’s finale, a coronation of hard rocker Caleb Johnson, was the show’s lowest-rating finale ever, drawing 10.1 million total viewers and a 2.6 rating in the 18-49 demo. Consider the fact that the highest-rated finale, when Ruben Studdard toppled Clay Aiken in Season 2, pulled in 38.1 million viewers in 2003 — or the fact that just four years ago, when Scotty McCreery won Season 10 in 2011, 29.3 million viewers were watching — and you realize how steep of a cliff Idol has recently fallen off. It’s doubtless why Coca-Cola ended its longtime sponsorship of Idol last December, prompting Billboard sister brand AdWeek to declare “An Iconic Show’s Future Looks Grim” in a headline. None of this would be too troubling if Idol kept producing stars, or personalities resembling stars. Unfortunately, it appears the well has run dry. Caleb Johnson’s debut album, Testify, scored the weakest debut chart position of any Idol winner, starting at No. 24 on the Billboard 200 chart; the 2013 winner, Candice Glover, didn’t fare much better, as her debut album Music Speaks started at No. 14. Both of those artists possess raw vocal talent, but most casual music fans have no idea who they are.
This is garbage for a multitude of reasons, and we’re not even going to go into the dogshit lede, the lack of a nut graf or over-written, smarmy, bullshit excuse of grafs (I just journalismed in everyone’s eye).
Let’s focus on why they think Idol should go away:
-The ratings aren’t what they once were
-They don’t produce stars
-There are no more cat fights
This guy isn’t an Idol watcher and isn’t a fan or the show or entertainment. He’s taking shots because taking shots at Idol is easy. Like his mother (see – I can take easy shots too).
So the show’s ratings aren’t what they once were. Well, no shit. I was in college when Idol debuted and everyone watched the finale. There were watch parties on campus for the finale. It was insane. Obviously if something is around for years, it’s ratings are going to go down. Breaking Bad’s ratings would have gone in the shitter too if the show went on for 14 years. Are The Simpsons’ ratings what they once were? No. But this pretentious douchebag probably loves the shit out of that show even though it hasn’t been relevant since South Park and Family Guy came knocking in the late 90s.
The show doesn’t produce stars? So? The show is American Idol, not “American Idol Who Will Go On And Become a Superstar For Years To Come.” It’s a one-year show where the goal is to find a potential star. No one cares if they don’t actually become one. If viewers cared, they’d beg for some sort of spin-off reality show where we follow the winners. But that’s boring and no one would watch. This show is about competition and that’s what drives it.
You know why The Voice is trampling Idol in the ratings? Because it’s a different format. Talk to me in Season 14 about it’s ratings. Idol is a more pure form of competition while The Voice is a celebrity train wreck. The premise to pick contestants is cool, but everything after that is a disaster. The head-to-head battles? Atrocious. Teams? You don’t try to rip your own teammates throat out, which is what happens on Idol.
Does anyone miss the cat fights? I miss Simon’s ball-busting, but the Mariah-Minaj stuff was bad. Randy turned into a cartoon, so he was more a problem than any answer. This trio of judges’ only issue is the producers breathing down their necks telling them who they need to praise and who to insult. The chemistry is awesome, but the commentary needs to be less forced.
Idol is falling in the ratings because it got away from what made it great. It needs to get back to what it did in the early years when the focus was on the contestants and stars were created without storylines.
There was another show that got bashed for bad rating every 10 years or so, with the blame pointed toward a new cast, new writers, etc. – Saturday Night Live.
In February, NBC is running the show’s 40th anniversary special.